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How to effectively launch a mobile application product?
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How to effectively launch a mobile application product?

23.02.2023MobileAppMVP

Launching a mobile product is essential for any organization looking to develop an application and bring it to the market. To do this successfully, you have to focus on the right priorities, such as your mobile app’s main features, instead of burning your budget on unnecessary details. With careful planning and execution, you can effectively launch your mobile MVP. Read on to learn more about prioritizing and how to ensure a successful launch.

What is MVP?

A mobile app MVP, or Minimum Viable Product, is a stripped-down version of your app that includes only the most crucial features. The idea is to get your product out there as quickly as possible, test it with real users, and then build upon it based on their feedback. 

Think of it like this: you want to create an app that connects service providers (like hairdressers) with end clients (people with hair). What’s the essential feature for this app to have? It’s probably booking and scheduling. While they’re nice to have, people don’t really care about the payment system, chat functionality, or the hairdresser’s portfolio photos. But how do you know what’s essential and what isn’t? The MVP will help you figure out what users actually need and want before investing too much time and resources into building something that might not be necessary.

Pros and cons of mobile app MVP

The pros of a mobile app MVP include the following:

  • Getting your product to the market quickly.
  • Getting early feedback from users.
  • Being cost-effective.

By releasing a minimum viable product with just the essential features, you can get your app in front of users quickly and see how they respond. This way, you can learn the most important elements for your target audience and adjust your strategy. Not only does this approach save you time, but it will also save you money by allowing you to focus on the core features first before adding in all the extra bells and whistles.

„It’s better to release an imperfect product than not to release a perfect product.”

Steve Jobs

Implementing feedback quickly also has its benefits. Focusing on the core features first allows you to market your app faster without sacrificing essential functionality. This way, you get to market sooner but still deliver a quality product that meets customer expectations. Finally, developing an MVP is often more budget-friendly than creating a full application version, saving you money on development costs.

On the flip side, there are risks associated with launching an unfinished product through an MVP approach. Customers may be disappointed with the initial version’s limited features or lack of polish. Therefore, an MVP should have all of the necessary features but be as simple as possible, not simpler.

In general, balancing between the pros and cons can be a challenge, but with experience, you’ll find the right approach for your product.

When does MVP succeed?

„If you’re not embarrassed by your first product release, you’ve released it too late.”

Reid Hoffman

For a mobile MVP to succeed, it’s crucial to focus on testing and improvement. By getting real-world user feedback, you can find out what features are most valuable to them and ensure your product meets their needs. This testing and iteration process helps improve the user experience and boost the chances of success for your end product. Take a look:


Improvements during testing processes
Improvements without testing

Once you’ve tested your MVP with customers, it’s important to make changes based on their feedback which can mean adding new features or improving existing ones to meet customer preferences and increase efficiency. By doing this, you can keep the benefits of a fast MVP approach while still delivering a high-quality product that meets customer needs.

Select technology to create a scalable product.

When choosing technology for your MVP, there are a few things to consider. Two popular options are Flutter and Strapi. 

Flutter, created by Google, is a powerful open-source toolkit for creating user interfaces. It has features like hot reloading and easy integration that make it simple to build beautiful apps quickly. Plus, Flutter’s modular design makes it easy to change and update the app as needed. For more about Flutter and why it’s the future, read here.

Strapi is an open-source NodeJS framework for building APIs and content management systems. It lets developers create content apps quickly without starting from scratch, and its user-friendly interface makes apps simple to scale and deploy.

Both Flutter and Strapi offer a cost-effective solution for building an MVP. They help developers focus on core functionality instead of worrying about details, making it easy to modify and scale the app as needed. With these technologies, developers can create a high-quality MVP in a short period of time while ensuring that it is scalable.

Where can you go wrong?

When launching a mobile app MVP, it’s essential to stay focused on the core product and avoid getting sidetracked by unnecessary features and animations. These may make the product look visually appealing but don’t necessarily add value to the MVP. The goal is to get the core product to users as quickly as possible and refine it based on feedback.

MVPs should be launched efficiently and focused on meeting the target audience’s needs. To guarantee that the MVP can scale over time, it’s crucial to have a flexible architecture in place that is modular and extensible. Additionally, the quality of the code used to implement the MVP should be well-structured and secure to ensure it can be easily maintained and extended. When selecting technologies, it’s also important to consider scalability to make sure the product can handle high traffic volumes from multiple users simultaneously.

Incorporating the right technology stack can significantly aid in the success of a mobile app MVP. A technology like Flutter, known for its fast development times and ability to handle high traffic, can be a great choice to help scale it. In addition, utilizing a flexible and secure CMS like Strapi can help ensure the MVP is built on a solid foundation that supports future growth. The goal remains to stay focused on the core product and to get it to users quickly while considering scalability and security as essential factors in technology selection.

To summarize, less is more:

“The main thing is to keep the main thing the main thing”

Stephen Covey

Getting a product out in the market quickly and efficiently is possible with the right approach to launching an MVP. By considering scalability and focusing on core features that meet user needs, you can ensure that your MVP will remain secure and able to handle multiple users accessing it simultaneously. Key elements such as good architecture, code quality, and technology choices that support scalability are crucial to your MVP’s success and long-term viability. Keep these factors in mind and make informed decisions before launching, and we have no doubt that your MVP will be a huge success!


Need help launching your app?

We have more than 6 years of experience in app development and would love to help you with that

Eryk Kruk
Eryk KrukCo-CEO, co-founder, Flutter developer

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