Multiplatform Vs. Native App Mobile Development: What Influences the cost

Multiplatform Vs. Native App Mobile Development: What Influences the cost


In the ever-evolving landscape of mobile app development, one question often surfaces: Should we opt for multiplatform or native app development? The answer is more complex than one might hope, as it largely depends on factors such as the business model, target audience, app complexity, and budget.

This article aims to shed light on the cost influences of multiplatform vs. native app mobile development, providing a comprehensive guide to making an informed decision.

Understanding Multiplatform and Native App Mobile Development

Before diving into the cost factors, it’s crucial to understand what multiplatform and native app development entails.

  1. Multiplatform Mobile Development

Multiplatform mobile development refers to creating mobile apps that can run on multiple operating systems, most notably iOS and Android, from a single codebase. Technologies like Flutter, React Native, and Kotlin Multiplatform have enabled developers to write code once and deploy it across several platforms. This approach is favored for its cost-effectiveness and faster time to market.

  1. Native Mobile Development

On the other hand, native mobile development involves building apps for specific operating systems. In other words, an app built for iOS won’t run on Android and vice versa. Developers use Swift or Objective-C for iOS development and Java or Kotlin for Android. While this approach might require more time and resources, it offers benefits such as a user experience that aligns with the specific guidelines of each platform.

  1. Comparison of Multiplatform and Native Mobile Development

When comparing multiplatform and native app development, several factors come into play. Multiplatform development stands out for its efficiency and cost-effectiveness, while native development is known for its customizable performance and seamless user experience. However, the choice between the two often boils down to your project’s specific needs and constraints, which we will explore in the following sections.

Factors Influencing the Cost of Building a Cross-Platform Mobile App for iOS and Android

A multitude of factors influences the cost of building a cross-platform mobile app:

  • Type of Business Model: The complexity of your business model plays a significant role in the cost. For instance, an app that requires user authentication, integrated payment gateways or complex data handling will need more development hours, thus increasing the cost. On the other hand, a simple informational app with static content will be less expensive.
  • Cross-Platform App Developers: The expertise of the developers you hire can also impact the cost. Developers proficient in cross-platform technologies like Flutter or React Native can command different rates based on their experience level, portfolio, and geographical location.
  • Design Considerations: Designing a cross-platform app that maintains a native-like look and feel on iOS and Android platforms can be challenging. It requires careful planning and execution to ensure consistency and usability, which can add to the development effort and cost.
  • Security Integrations: Security is a critical aspect of any app. Implementing advanced security features such as data encryption, secure user authentication, and compliance with data privacy regulations can add to the complexity and cost of development.
  • App Features Testing: Testing is an integral part of app development. Cross-platform apps must be thoroughly tested on multiple devices and operating systems to ensure consistent performance and user experience. This extensive testing process can increase the cost.
  • Framework Updates and Future Maintenance: The cost of an app is not limited to its initial development. Regular framework updates, bug fixes, and future maintenance are essential to keep the app running smoothly and securely, which should be factored into the overall budget.

Factors Influencing the Cost of Developing a Native Mobile App for iOS

Different factors influence the cost of developing a native mobile app for iOS:

  • Performance Considerations: Native apps are known for their superior performance. Achieving this optimization level requires a deep understanding of the platform’s capabilities and limitations, which can require more development time and, consequently, higher costs.
  • Security Features: Native iOS apps often require advanced security features to protect sensitive user data and comply with Apple’s stringent security guidelines. Implementing these features can add to the development cost.
  • Development Time: Native app development typically takes longer than cross-platform development. Since separate codebases need to be maintained for each platform, the development process can be more time-consuming, leading to higher costs.
  • Cost of Hiring Developers: Developers proficient in Swift or Objective-C, the languages used for native iOS development, can command higher salaries due to their specialized skills. This can add to the overall cost of development.
  • Lack of Code Reusability: One of the main drawbacks of native development is the lack of code reusability. Code written for a native iOS app cannot be reused for an Android app. If you plan to target both platforms, you’ll need to develop two separate apps, which can significantly increase the development costs.

How to Choose the Right Mobile App Development Platform for Your Budget

Choosing the right mobile app development platform is a matter of cost and a strategic decision that can impact your product’s success. Here are some considerations to help you make the right choice for your budget:

  • Understanding Your Business Needs and Target Audience: The first step is understanding your business needs and target audience. A cross-platform app could be a cost-effective solution if your audience is evenly split between iOS and Android. However, if a significant portion of your audience uses a specific platform, a native app could provide a better user experience.
  • Evaluating the Pros and Cons of Both Platforms: Consider the advantages and disadvantages of both platforms. Cross-platform development can be more cost-effective and faster, but it may not provide the same performance and user experience as native apps. On the other hand, native apps offer superior performance and a better user experience but can be more expensive and time-consuming to develop.
  • Considering the Long-Term Maintenance and Update Costs: The initial development cost is just one part of the total cost of ownership of an app. Consider the long-term costs of maintaining and updating the app. Cross-platform apps can be cheaper to maintain and update since you only need to manage a single codebase. However, if the app requires complex features or high performance, the maintenance and update costs for a native app could be worth the investment.
  • Assessing the Scalability of Your App: If you plan to add more features or expand your app, consider the platform’s scalability. Native platforms are generally more scalable and can handle complex features better than cross-platform technologies. However, if your app’s functionality is expected to remain relatively stable, a cross-platform solution could be cost-effective.

In the end, the choice between multiplatform and native app development comes down to a balance between your budget, your business needs, and your audience’s expectations. By carefully considering these factors, you can choose the right platform that offers the best return on investment.


The decision between multiplatform and native app development is a significant one, influencing not only the cost of development but also the potential success of your mobile app. Each approach has its own set of advantages and cost factors.

With its capabilities for a single codebase and faster time to market, multiplatform development can be a cost-effective solution for businesses targeting multiple platforms. However, it’s essential to consider the potential trade-offs regarding performance and user experience.

On the flip side, native app development, while potentially more costly and time-consuming, offers superior performance and a seamless user experience that aligns with each platform’s guidelines.

The choice between multiplatform and native should be guided by your business needs, target audience, budget, and long-term goals. By understanding the cost factors associated with each approach and aligning them with your business strategy, you can make an informed decision that maximizes your return on investment and sets your app up for success.

Remember, the right choice is the one that best aligns with your business objectives and provides the most value to your users. After all, a satisfied user is the best business strategy of all.

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Maksym Kulicki
Maksym KulickiProduct owner, Flutter developer


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