Everything You Have to Know About Shifting an App
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Everything You Have to Know About Shifting an App


With approximately 2.11 million apps in the iOS App Store and 3.3 million in the Google Play Store, the mobile app landscape remains vast and competitive. Central to this expansive ecosystem is a key decision for businesses: native or cross-platform app development.

Native Apps: 

These are applications developed specifically for a particular mobile device or operating system. For instance, an app designed exclusively for iOS won’t function on Android and vice versa. Native apps offer a seamless user experience, optimized performance, and access to device-specific features. However, they come with a significant investment, mainly if a business aims to target both Android and iOS users. This means developing and maintaining two distinct app versions sky-rockets the costs.

Managing two separate app versions presents its own set of challenges. For one, it requires two different development teams, each specialized in their respective platforms.. Additionally, ensuring consistency in features and user experience across both versions can take time and effort. Moreover, any update or feature addition must be implemented twice, making the maintenance process more complex and time-consuming. 

As businesses struggle with these challenges, „shifting” emerges as a strategic move. But what does shifting mean, and why is it becoming a popular choice among businesses? 

Let’s dive deeper.

Understanding the Concept of 'Shifting’

In app development, the term shifting has gained prominence. But what exactly does it entail?

What is Shifting an app?

Shifting refers to the strategic moving an application from one environment to another, often to optimize resources, enhance performance and improve overall app management. This could mean moving an app from a native to a cross-platform SDK  or migrating it from on-premises infrastructure to the cloud. The idea is to leverage the benefits of the new “environment”. 

Why Shift?

Multiple compelling reasons drive the decision to shift:

Cost Savings: Shifting can lead to significant cost reductions. By consolidating app versions businesses can save on development, maintenance and operational costs.

Improved User Experience: Transitioning to a single environment can enhance app performance and unify the experience.

Streamlined Operations: Managing a single, consolidated app version can simplify operations, making it easier to roll out updates, fix bugs and introduce new features.

Future-Proofing: Shifting ensures that the app is adaptable to emerging technologies and trends, ensuring its longevity and relevance in the ever-evolving digital landscape.

Risk Mitigation: Migrating to a more secure and powerful environment can reduce potential risks associated with data breaches or system failures. Source

Shifting is not just about moving an app but strategically positioning it for success in today’s competitive market.

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Advantages of Shifting to Flutter

The decision to shift to Flutter is not just about embracing new technology; it’s about harnessing a range of benefits that can transform how businesses approach app development.

Flutter’s Business Value:

Flutter offers a unique proposition for businesses. Its single codebase approach means that companies can develop apps for both Android and iOS simultaneously. This speeds up the development process and ensures a consistent user experience across both platforms. For businesses, this translates to faster time-to-market and a unified brand presence on all devices. Moreover, Flutter’s rich widget library and extensive plugin ecosystem mean companies can achieve high customization without incurring additional costs. The result? A high-quality app that aligns with the brand’s vision without breaking the bank.


With Google, tech giant’s backing, businesses can be assured of regular updates, a strong development community and a platform built with the future in mind. This means that apps developed in Flutter are not just for today; they’re made to adapt and thrive in the ever-evolving tech landscape. 

Cost Efficiency:

One of the standout advantages of Flutter is its potential for cost savings. Developing separate apps for Android and iOS can be resource-intensive, both in terms of time and finances. With Flutter, businesses can significantly reduce development costs thanks to its unified codebase. Additionally, maintenance becomes more streamlined, as updates and fixes only need to be implemented once rather than on multiple platforms. This efficiency also extends to the testing phase, further accelerating the development lifecycle. For startups and enterprises alike, this means faster deployment, reduced overheads, and the ability to allocate resources to other critical areas.

Efficiency in Deployment

The efficiency of deployment can be a game-changer. With its capabilities, Flutter offers businesses a strategic advantage in this domain.

Market Reach:

Flutter’s cross-platform nature means businesses can develop Android and iOS apps using a single codebase. This approach streamlines the development process and ensures that companies can reach a broader audience across different platforms with a single investment. By tapping into the vast user bases of both Android and iOS, businesses can maximize their market reach, ensuring that their app is accessible to the broadest possible audience.

Operational Efficiency:

The benefits of Flutter extend beyond just development. From an operational standpoint, Flutter’s unified approach reduces the complexities of managing teams. This means fewer vendors to coordinate with, streamlined communication, and a consistent strategy across platforms. The result is a more efficient operational workflow, quicker decision-making, and a more agile response to market dynamics or user feedback.


Adopting Flutter offers businesses a strategic advantage in the app development world. It quickly adapts to user needs and market changes, ensuring a competitive edge. With the support of Google, Flutter also provides a future-proof solution, preparing companies for upcoming tech trends. In short, Flutter is a wise choice for businesses aiming for both immediate gains and long-term adaptability.

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Maksym Kulicki
Maksym KulickiProduct owner, Flutter developer


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