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How to increase revenue in e-commerce with a mobile app?
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How to increase revenue in e-commerce with a mobile app?

20.03.2023

Mobile apps can be a powerful tool for driving revenue in the e-commerce industry. As a leading provider of mobile app development using the Flutter framework, Codigee has helped numerous businesses achieve unprecedented growth and success. In this article, we’ll explore the advantages of mobile apps over traditional e-commerce platforms, discuss key features that can drive revenue growth, and highlight real-world case studies. By the end of this article, readers will have gained a comprehensive understanding of how mobile apps can increase revenue in e-commerce and the benefits of working with Codigee.

Utilizing Mobile App Features to Increase Revenue in E-commerce

To stay competitive, it’s crucial for e-commerce businesses to continually look for new ways to increase their revenue. Leveraging diverse capabilities offered by the various features available in mobile apps is one highly effective way of achieving this goal. In today’s world, governments and the EU are blocking numerous marketing strategies and solutions. However, using mobile applications presents an effective alternative for generating revenue.

Promotions and Coupons

Promotions and coupons can be powerful tools for driving sales in e-commerce, and mobile apps provide a convenient way to distribute these to customers. For example, businesses can send push notifications to app users with exclusive promotions and discounts. They can also use in-app messaging to offer limited-time promotions and deals. By making promotions and coupons readily available to customers, businesses can incentivize purchases to boost a company’s revenue.

An example of utilizing time-limited promotions in an application aimed at increasing e-commerce revenue.
Zalando Lounge has made excellent use of the temporary promotions

Personalized User Experiences

Personalization is another effective way to increase customer engagement and loyalty in e-commerce. With the help of customer data, mobile apps can allow businesses to provide a tailored user experience. For example, companies can use customer purchase history and browsing behavior to recommend products that are relevant to each consumer. They can also use location data to offer promotions and deals based on the customer’s location. By providing personalized experiences, businesses can increase customer satisfaction and ultimately drive revenue.

One-Click Payment Experiences

Friction in the checkout process can be a major barrier to completing a purchase in e-commerce. One effective way to reduce friction and alleviate this issue is by offering a one-click payment experience. Mobile apps provide an ideal platform, as they provide a secure platform to store customer payment information. By implementing one-click payments, customers can quickly and easily complete their purchases, ultimately boosting sales and revenue. This is achieved by saving the user’s address and configuration information during the first transaction and utilizing payment systems like Apple or Google Pay to avoid repeatedly asking for credit card details.

An example of one-click purchasing, which can significantly impact the growth of e-commerce revenue.
Amazon 1-Click payment

Offline Capabilities

Mobile apps can also provide offline capabilities, which can be particularly useful for e-commerce businesses. For example, customers can browse various products and add them to their cart even when they’re offline. Then, when they regain an internet connection, the app can automatically sync their cart and allow them to complete their purchase. By providing offline capabilities, businesses can offer a seamless shopping experience that drives revenue.

E-commerce mobile apps – how to do it right? 

If you found this article helpful, you may also be interested in our other e-commerce posts. Check out „How Mobile Applications Increase Customer Retention for E-commerce” to learn more about how mobile apps can help retain customers, and „Mobile App for E-commerce with Flutter and How to Do It Right” to discover how to create a successful e-commerce mobile app using Flutter. With Codigee’s expertn mobile app development, we’re here to help you achieve your e-commerce goals.ise i

Conclusion

Mobile apps provide a plethora of features that can significantly boost the revenue of e-commerce businesses. By leveraging the power of promotions and coupons, personalized user experiences, seamless one-click payments, and reliable offline capabilities, businesses can effortlessly drive sales and ultimately achieve sustainable revenue growth. However, it’s essential to note that revenue does not equal profit, and companies should focus on optimizing their expenses to boost earnings. Fortunately, Flutter can help achieve this objective by streamlining operations and minimizing unnecessary costs. If you’re interested in learning more about how Flutter can help your e-commerce business thrive, don’t hesitate to reach out to Codigee – we’re always here to answer any questions you may have.


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Eryk Kruk
Eryk KrukCo-CEO, co-founder, Flutter developer

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